Off-Call 2017 Spotlight: Advanced Marketing
There is so much more to a good marketing strategy and brand presence than just the likes of Social Media. Although we will touch on social media marketing techniques and strategies, this class is aimed at helping you fill in the gaps and create a thorough understanding of your brand and how to reach your target market.
We'll go in depth on the purpose of marketing: How to get more clients, how to justify charging more, and increase your rate of repeat clients. We'll explore your marketing options: Do you need to put more emphasis on traditional local media? New media? Social Media? Guerilla media? Blogging? Could your SEO need some help?
In addition to marketing strategies we'll also dig deeper into cultivating a strong and recognizable brand presence that will help you set yourself above your competition, and legitimize you amongst your clients. Did you know that your brand as a whole tells more about you than just your photos, your personality, your logo, the fonts you choose? Did you know that how your clients talk about you is just as important as your brand message. They all go hand in hand to tell the story of you, so you can tell the story of them! I can't wait to meet you all and hope to clear up most of the mystery of marketing!
Class available Live + Online
Neely Ker-Fox graduated cum laud from the University of Georgia, with a background in Advertising/Graphic Design and Art History. She's been doing what she loves for a living for over 8 years.
Neely began her career as a professional photographer in 2009 and shot her first birth in 2011. Not long after she decided to specialize in birth photography and family photojournalism in 2013. Since then she's been blessed to have photographed over 100 births and counting. Through the years she has garnered trusted relationships with countless doctors, midwives, anesthesiologists, nurses, and hospital staff, as well as gained a wealth of knowledge regarding prenatal, labor and delivery, and postpartum care. She also brings her own personal experiences through the birth of her two children.
She loves the Lord and continually tries to use her business as a mini-ministry. She's a wife and mother. She's a hopeless romantic. She's obsessed with the details and the subtle nuances of everyday life. She finds beauty in the simplicity of everyday.
She has the best job. Ever.