Practices that Encourage the Sharing of Images

Do you struggle with getting your clients to sign a model release?  Well this one is for you!  We are going to touch on some areas where you may be able to encourage clients to share more often.

1.  Give Them Options

If your clients are continuously have reservations on sharing images, consider letting them put restrictions on the images that can be shared.  For our studio, we allow clients to release anything, or to request that certain images not be shared.  This allows them to feel in control of what the world is seeing, while still allowing you to expand your portfolio.

2.  Show What you Want to Share

If you are wanting to encourage your clients to share images, start sharing the types of images you expect them to release.  This may seem like a catch 22 in that you may not HAVE any images like that.  You may need to request a portfolio building birth or Fresh 48 to obtain them.  Always have a contract that states that they are required to sign the release as compensation for your time and that rescinding the release will require full payment.  Be very clear at the beginning of the conversation when describing or showing the type of images you are wanting to share.  Lastly, if you are wanting to share graphic images, keep in mind that the clients who see a lot of those will be more drawn to you as they are seeing them.  If you want to share more modest images, share those. The clients who want more privacy will likely be drawn to that.  

3.  Reward Good Behavior

In my studio, there are certain benefits of being willing to sign a model release.  Our clients receive a blog post with sneak peeks and an online slideshow as part of their purchase.  These items both require a signed model release!  We do not set them to private.  We ARE happy to consider modesty requests and do keep them "social-media friendly" but if they opt out of the model release, even considering that, they forfeit the ability to have a blog post or an online slideshow.  This is made clear when they are signing our studio contract, so there are no issues later in the game.

4.  Build it into Your Contract

Of course, consult your attorney before you make any changes to your contract, but consider having your model release be a line item on your entire contract rather than a completely separate form that requires them to pause and think on it.  Most times people are comfortable and give it little thought.  If you make a big deal of it by "setting it apart" then they may make a bigger deal of it as well.  Just something to consider.