For the Love of a Birth Boss
You may wonder about our tagline...
If you have ever met me in real life, you probably wouldn't wonder. For the Love is a phrase that is OFTEN coming from my lips. Most often it is in exasperation. Sometimes out of concern. Less often is it actually about love.
Birth Boss is a term that I started using on a project a while back. I used in to reference birth photographers who are just awesome at being a girl boss.
How do those things turn into a tagline? Well, honestly, they weren't my first choice. I had built our entire site around a different tag and the day before launch discovered that someone else in the industry used the terms as well. We decided to make a shift. I never want to seem less than authentic. Even if it was an honest mistake.
So hours into the brainstorming process, we are getting NOWHERE. I am frustrated, we have nothing and I say, "For the LOVE." And there it is. We had already talked about liking Birth Boss, but couldn't find a way to bring it all together. And thus, For the Love of a Birth Boss was born.
We know it sounds like a swear word. It probably will come from my mouth as one. The truth is that it really means that you are a FREAKING awesome Birth Boss and that everything I do in building OFF-CALL, the community, the industry, is because of my love for you and the dedication you give to your craft.
Last but not least, that is me photo-bombing in the image above. I was probably saying, "For the LOVE!" Can we just appreciate how crazy I look? Also, the annoyed elderly woman in the background who is wondering if she should call the police? It is utter greatness. I truly hope that if we haven't met before, you and I get to connect so I can give you a huge hug and say "For the Love" and you will feel the heart with which I say it to you. It is nothing but love.
All My Love,
Elizabeth Boyce, Owner, Founder & Lover
PS... A special thanks to Brooke Walsh for often being my brainstorming partner. And for also looking like a crazy person in the camera. Now who wants to sleep over with us?!?!